Mark Zuckerberg is making good on his promise to accelerate the use of Threads. "I'm highly confident that we're gonna be able to pour enough gasoline on this to help it grow," Zuckerberg said. As the app has matured quickly in recent weeks, users have started to return and downloads have continued to rise. So far in October, Threads has hovered around 33 million daily active users and 120 million monthly active users, according to data from Apptopia, up from about 25 million daily users and 100 million monthly users in July. "A big thank you to everyone who's made Instagram and Threads what they are today," Adam Mosseri, head of Instagram, wrote on Threads about the event.

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Persons: Mark Zuckerberg, Elon, Zuckerberg, it's, who's, Adam Mosseri, Instagram, Jorge Caballero, Angelo Zino Organizations: Twitter, Facebook, Meta Locations: Apptopia, Instagram DMs, New York, monetize